Data Intelligence

Data Scrubbing Services

Detecting and correcting corrupt or inaccurate records

Data Scrubbing Services

Detecting and correcting corrupt or inaccurate records or data scrubbing involves the process of identifying and rectifying erroneous data and information in a database. The data that contains errors comes into the picture if and when incomplete, wrong, incorrectly formatted or duplicate records are entered in.

Errors in the databases can be the result of a number of elements, i.e.:

  • Entering data of inferior quality
  • Coalition of two databases
  • Lack of data coding standards across industry or organization
  • Business rule infringement
  • Repetitive and incompatible data
  • Outdated storage and management of data, etc.

Crezvatic does whatever it takes to deliver you clean, accurate and up-to-date data to provide end to end data scrubbing services. From recognizing inaccurate, outdated and redundant data and fixing errors to missing data, de-duplicating, standardizing, normalizing, updating and enriching your records, we do it all with an optimum level of accuracy.

We have expertise in the following (but not limited to) Data Scrubbing Services:

  • Update and validate incomplete names and addresses, and remove duplicate records
  • Append contact details including telephone, mobile and email address
  • Local relocation / gone away processing – identifying individuals who have moved houses and discover their new addresses
  • International address appending / suppression
  • Mortality screening: suppressing deceased individuals
  • Sales / marketing contact data audit and optimization
  • List scrubbing services for telemarketing companies
  • Telephone number appending
  • MPS (mailing preference) service screening in terms of removing un-mailables, un-callables and un-faxables
  • Cleansing or validating as per do-not-call compliance list
  • Custom file suppression – matching and de-duplicating files against other files
  • Organizing and loading of data in offline databases like: Excel, CSV, MySQL, Oracle, MS-SQL Server, IBM DB2, and online databases like ERP, CRM applications (Salesforce, SugarCRM, Microsoft Dynamics, Sage CRM, Saleslogix, NetSuite, Oracle CRM, vTiger CRM, InfusionSoft, LeadMaster), etc.

Our data scrubbing services are set up to increase the quality of your business-essential data and making sure that it assists you maximize the value of your customers and make informed decisions. We work to not only clean your data but also improve its quality by bringing in uniformity and consistency between different data sets.

Data Scrubbing / Data Cleaning Services at Crezvatic: Our Process

Crezvatic offers data scrubbing services, and provides assistance in checking and modifying your business-critical information. Our experts can scrub your customer database, containing the names and contact details of existing as well as potential customers, making sure that you always get the most out of your database. We update your database with accurate, up-to-date information that is free from duplicity.


Our Data Cleansing / Data Scrubbing process includes

  • Analysis of Data
    Our team of experts analyzes your data to identify its structure, content, and quality. We begin cleansing the data by rectifying basic spelling errors, verifying the data against reliable sources, and providing you accurate and up-to-date data.
  • Data De-duplication
    During this phase, our experts follow match, merge, and purge process to remove redundancy in the data and ensure that all entries in the database are unique, thereby maintaining data consistency. This not only improves data protection but also helps in reducing company cost.
  • Standardization of Data
    We define, format, and structure your data properly in all data layers, and assign accurate attributes or develop schema as part of data standardization.
  • Data Normalization
    We carry out the normalization procedure to ensure a consistent data structure. The process includes minimizing redundancy, eliminating inaccurate data, and organizing the data efficiently.
  • Quality Check
    Our Quality Assurance team conducts frequent checks, ensuring accuracy of data at all stages, and providing you with error-free, consistent and verified data.

Why Outsource Data Scrubbing Services to Crezvatic?

By outsourcing data cleansing services to Crezvatic, you can free up your resources for imperative business activities and save money that can be invested for marketing purpose to generate more sales. We help you:

  • Gain easy access to accurate and up-to-date data
  • Reduce redundancy by eliminating duplicate entries
  • Improve data protection and quality
  • Cut mailing costs
  • Boost response rates
  • Ensure legal compliance 

Let’s Get Started

Looking for a First-Class Business Plan Consultant?

Share This


Click one of our representatives below to chat on WhatsApp or send us an email to

× How can I help you?