01 July 25
Written by Crezvatic
Blogs
Imagine searching for something online and instantly receiving a deeply insightful, structured, and AI-generated response—rather than sifting through dozens of links. That''s exactly what Google’s new AI Mode offers: an advanced, AI-powered search experience designed to tackle complex, layered questions using cutting-edge reasoning, multimodal inputs, and high-quality web results.
Google first introduced AI Mode in the U.S. earlier this year, followed by a broader rollout post-Google I/O 2025. And now, Indian users can get hands-on with this powerful feature, available starting today in Google Search Labs—in English.
???? For digital marketers and strategists: AI Mode changes how users interact with search—reshaping SEO, content formats, and user expectations.
Suggested Image: A mockup showing a comparison between traditional search results and an AI-powered summary from Google Search.
AI Mode isn''t just an upgrade—it''s a shift in how search understands and responds to intent. Powered by a custom version of Gemini 2.5, AI Mode can interpret longer and more intricate queries than ever before—often 2–3x the length of traditional search questions.
It’s ideal for multi-layered, exploratory tasks like product comparisons, travel planning, DIY tutorials, or research-heavy questions.
Users can follow up their queries naturally with contextual, personalized responses and deeper insights.
Example query:
"My kids are 4 and 7 and have lots of energy. Suggest creative indoor activities that keep them active during summer, without expensive toys."
AI Mode doesn’t just offer a single result—it breaks the question into subtopics using query fan-out, exploring the web at scale and synthesizing relevant answers backed by real-time links.
Suggested Image: A flowchart showing AI Mode breaking down a complex query into subtopics.
One of the most exciting aspects of AI Mode is its multimodal interface. Users can ask questions through:
Voice
Text
Images or photos via Google Lens
With India being the global leader in Google Lens usage, this is a game-changer for how we engage with visual search.
Use Case:
Received a new plant as a gift? Snap a photo and ask:
"What’s this plant and how do I repot and care for it?"
AI Mode identifies the plant, provides detailed steps, and links to expert articles—all in one seamless flow.
You can follow up with:
"Where should I place it in my house for optimal growth?"—and the system will keep the conversation going.
???? Pro tip for marketers: Expect users to demand visually-rich content and deeper explanations in formats optimized for AI summaries.
Suggested Image: A smartphone showing a user snapping a plant photo and receiving a full AI-generated guide.
AI Mode is built not just to answer questions—but to understand and reason. It integrates Google’s robust information systems like:
The Knowledge Graph
Shopping data for billions of products
Real-time web indexing
This means that the content AI Mode references isn’t static—it’s fresh, contextual, and connected to the live web.
Web content, especially high-quality and structured pages, stands a better chance of being featured in AI responses.
It’s an opportunity to improve topical authority and structured data to increase discoverability.
Suggested Image: Google Search AI Mode surfacing a rich snippet from a high-quality blog or product page.
If you’ve been following Google’s AI Overviews, you already know it’s being used by over 1.5 billion users monthly. AI Mode builds upon this, taking it to a new level with:
Advanced reasoning
Follow-up questions
Multimodal capabilities
In key markets like the U.S. and India, Google has already seen a 10% increase in usage for complex queries where AI Overviews appear. Now, with AI Mode, that curve is expected to climb even faster.
???? Insight: Brands that optimize for nuanced, question-based content are likely to see more traffic from AI-enhanced search experiences.
Suggested Image: A line graph showing upward trend in AI Overview usage and projected AI Mode adoption.
Google emphasizes that AI Mode isn’t a replacement for web content—it’s a new gateway to surface better information.
Users can now express their needs more naturally and precisely, and AI Mode returns high-quality answers with source links—opening doors for content discovery in new formats.
This means:
Websites with structured data, rich media, and comprehensive answers stand to gain.
Long-form, intent-rich content that answers specific user pain points becomes even more valuable.
???? SEO Takeaway: Optimize your content not just for keywords, but for intent, context, and question-based structure.
Suggested Image: A website receiving traffic from AI Mode search results with rich preview and link.
As with any AI technology in its experimental phase, AI Mode is not perfect. Google acknowledges that factual accuracy is a work in progress.
When the system lacks confidence, it will default to showing traditional web results. That said, Google''s core ranking systems and novel approaches to factuality are actively being integrated into AI Mode to ensure credibility and trust.
???? Users can try AI Mode today via Search Labs, share feedback, and help shape the future of search.
Google’s AI Mode marks a pivotal moment in how people search—and how brands are discovered. For marketers, strategists, and content creators, this signals a need to rethink how content is created, structured, and optimized.
AI-driven search experiences aren’t a distant future—they''re happening now, and early adopters will have a competitive edge in the new AI-powered content economy.
Join the experiment and experience Google''s most intelligent search yet.
➡️ Sign up via Search Labs on Android or iOS.
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