Imagine going back to the time when you had to look at the shrunken version of a desktop website on your mobile phone, and to view the content of the website properly, you had to pinch and zoom the screen to decipher what is there on the website. It was time-consuming and highly inconvenient; this is an example of a non-responsive or unresponsive website. In a non-responsive website, the user finds it difficult to navigate and view the website from one device to another. Over the years, website owners have realised the importance of having a responsive website design, as it has proven to help the business tremendously. Some of the reasons why it is imperative to have a responsive website design are.
Having a seamless user experience has become one of the priorities of every business website. However, a website without a responsive design will be distorted when you access the website through devices like mobile phones or tablets.
When a user is browsing a website through a mobile phone, a non-responsive website will show the jumbled up text; the user has to scroll the screen multiple times before they find what they are searching for; also, the images are not properly aligned with the website. Whereas the same website has no problem while access it through a desktop. This makes the user avoid the website altogether when they want to access it through a mobile phone or a tablet.
Having a responsive website design will prevent these scenarios, and users will have a seamless and pleasant experience browsing through the business owner’s website irrespective of the devices they are using.
With the increasing mobile phone use, specifically smartphones, more and more people are using the phone to browse the internet for everything.
People extensively use mobile phones for shopping online; they carry out their transactions and use their mobile phones for leisure activities like browsing through their social media accounts.
With the ever-increasing usage of various mobile devices, the customer reach would be wider with an effective, responsive website design. A wider audience will result in lead generation, which in turn will help the business considerably.
It has been proved that a responsive website has a higher ranking in the Search Engine Results Page (SERP). On the other hand, a non-responsive website will not give a seamless user experience when switching the devices from desktop to mobile phone. This makes the users give up on the website and lookout for a better alternative.
A Responsive Website Design is developed keeping the user focus in mind. Hence, they give excellent quality content irrespective of the device used by the customers to access the website; this keeps the customers on the website for a longer period.
Search engines, especially Google, has been using mobile-friendliness as a ranking parameter in the search results. Due to this, a responsive website design gets rewarded by Google by boosting the ranking in the SERP.
One of the things that are highly beneficial to the website owners for having a responsive website is that it is very economical. This is because the overall cost and the maintenance are lower compared to the cost of maintaining two versions of the same website.
In a responsive website, the content created for a website automatically adjusts as per the size of the screen the user is operating. This saves a significant amount of time as you need not create two versions of the same content for a website. Thus, saving the cost of maintenance as well as saving up time.
The advantage of having a responsive website design is that you can make the changes efficiently and promptly. At times the website might need some necessary tweaks; one of the advantages of having a responsive website is that designers just have to make the changes only once, and the same gets reflect in all the versions of the website.
Designers use flexible grids, which enables the optimisation of the content as per the proportion of the screen. Thus, saving time and effort of the designer, as they do not have to create a separate design for a mobile version.
This is one of the rationales why one should opt for responsive website design as the designer only has to make the layout, and the same will automatically adjust as per the device by reformatting the flexible grids and modifying the display with suitable designs, resolution and image sizes.
A responsive website design is an excellent way to promote your brand and its content to a large number of people as it makes social sharing of content easy for the users.
At times, social sharing through desktops becomes a daunting task; also, there are many social media sites wherein social sharing and viewing are only possible through their mobile app.
Social Sharing has become an essential part of the organic promotion of the brand and helps boost the sales of the product and services the brand is providing its customers. Thus, making a responsive website design a necessity for all the business.
With the ever-increasing use and demand of smartphones, it has become a necessity to have a mobile-friendly website. This will help the business not only in terms of the increased views to their website, but it will also boost the search engine optimisation. Business owners will be at a huge loss if they refrain from designing their website that doesn''t respond and adjust well with various devices other than a desktop.
For any assistance with responsive design testing and/or optimisation or are looking to redesign your site, our experienced team can help. Contact Crezvatic today.